For this post, students have been asked to create a “customer
avatar,” based on an ideal customer from their customer segment that they have
been researching for the past few weeks. As a reminder, the customer segment
that I have been focusing on is college students. Since my business idea is so
location specific, and it is around that time of year, I am going to do my avatar
on a Spring Breaker. Panama City Beach has long been known as a popular Spring
Break destination, so I think this is realistic. Let’s get into it!
The average spring breaker is here
to one thing, and that is not drink coffee. However, I think very few of them
would turn down a reasonably priced morning pick me up after a day or two in
the hot Florida sun. They are probably dressed in bright clothing, swimsuits,
and wearing hats. As far as automobiles go, there is a great chance that they
are driving whatever one of their parent’s drove until they turned 16. Their
entertainment habits are incredibly diverse, one person in their group only watches
sports, another is a Netflix addict, another could be a movie critic, and the
fourth watches all three. Their favorite books start with the letters f-a-c-e,
and they read a significant amount more on screens than they do paper. Most of
the crowd is still closer to being a child than having one, but you really
never know. Their favorite politicians are probably very polarizing figures
with ideals relatively far from the middle ground that Americans live in daily.
The average age is somewhere between “independent adult status” and “mom can
you send me money for this coffee?”. Which is approximately 18-22 years old.
This is the typical customer that I will proudly serve.
Hey Michael!
ReplyDeleteI really enjoyed reading your custom avatar. The picture above really shows what they look like physically. I thought that the use of a real picture makes it seem more real that a animation in which was recommended. I loved their personalities, especially when you mentioned that they are between "independent adult status" and "mom can you send me money...?". Thanks for sharing!
Hey Michael. I thought this entire read was very entertaining. I actually laughed out loud a few times. That being said, I do think you have your customer avatar pretty well nailed down and I found it interesting that you targeted spring breakers, but because of your specific location, I think that is the customer that you will be seeing most.
ReplyDelete