For this post, students have been asked to solve the “problem,”
that they have identified in the previous weeks’ assignments. The problem that
I have identified is the lack of convenient access to a coffee shop on the
Laketown Wharf resort campus. Upon further research, I have realized that this
problem is recurring all throughout the United States, however, it does have an
easy solution. Coffee shops in hotel lobby’s or on resort grounds are very
common, so that is how I will attempt to solve the problem. I will be providing
the service of operating the shop and selling the coffee and related products.
There is
currently retail space available for rent on the Laketown campus, and tourism
in the area is very strong. With 700
rooms, and occupancy being near full capacity during the tourism season, there will
be no shortage of potential customers. My plan is to sell several different
blends of traditional coffee, iced coffee, cappuccinos, etc. Additionally, our
shop will carry some easily prepared breakfast items. To keep costs down, we
will focus on carrying items with a long shelf life and put a large emphasis on
building a local customer base.
I feel that this would be an
excellent use of the available retail space considering the success of the
other restaurants that are open at Laketown. I can see tourists sitting out on
the dock in the morning with a cup of coffee in their hand, getting ready to go
out and enjoy Panama City Beach.
Hey Michael! I really like reading your posts because it is very linear! I love getting to know even more on your view on opening up a coffeeshop as the solution because its something that is very personal and something that you really care about. Love the passion! I also liked how you mentioned the benefits and the little perks of working and setting up in that specific location. All the best of luck!
ReplyDeleteHello Michael, I really enjoy the plan for the venue that you selected. I enjoy your passion and that you have thought about the customers that will be enjoying your coffee shop.
ReplyDeleteMichael, your idea has some serious potential for success! Taking advantage of a convenience factor is always a smart strategy for any fledgling business. That you will be able to provide service to the patrons of the resort and to locals will also be of great benefit. The cycle of tourism has a strong influence on resort-based businesses but I do believe that with your plan to build a local consumer base you will find your niche in the on and off seasons.
ReplyDelete